Private Label Food Shopping Trends: What Can We Expect in 2025 and 2026?
Private label food products are everywhere now and it is apparent they are not going away. What are the private label food shopping trends for 2025 and 2026 ? Private label food products — those sold under a retailer’s brand — are no longer just budget alternatives. In 2025 and heading into 2026, they’re becoming mainstream choices for quality, sustainability, and value-conscious consumers. You will see them at every grocery store from Walmart ( Great Value brand ) to Sams Club ( Members Mark ), Costco ( Kirkland Signature ), Kroger ( Simple Truth ), and more. Why? They cost less and are more profitable to grocery and big box or club stores. Image source, Canva 2025 Key Trends Driving Growth Value Perception Shift : 68% of global consumers now view private label products as good alternatives to name brands. Quality Recognition: 69% say private labels offer good value, and 8% believe they match or exceed branded product quality. Premiumization : Over half of consumers (54%) ...