Private Label Food Shopping Trends: What Can We Expect in 2025 and 2026?
Private label food products are everywhere now and it is apparent they are not going away. What are the private label food shopping trends for 2025 and 2026?
Private label food products — those sold under a retailer’s brand — are no longer just budget alternatives. In 2025 and heading into 2026, they’re becoming mainstream choices for quality, sustainability, and value-conscious consumers.
You will see them at every grocery store from Walmart (Great Value brand) to Sams Club (Members Mark), Costco (Kirkland Signature), Kroger (Simple Truth), and more. Why? They cost less and are more profitable to grocery and big box or club stores.
Key Trends Driving Growth
Value Perception Shift: 68% of global consumers now view private label products as good alternatives to name brands.
Quality Recognition: 69% say private labels offer good value, and 8% believe they match or exceed branded product quality.
Premiumization: Over half of consumers (54%) are willing to upgrade to premium private label products, especially Millennials and Gen Z.
Retailer Investment: Major chains like Kroger, Aldi, and Lidl are expanding private label offerings and marketing efforts.
Consumer Behavior Insights
Price Sensitivity: Rising inflation and stagnant income growth are pushing consumers toward private labels.
Sustainability Focus: Ethical sourcing and eco-friendly packaging are influencing purchase decisions.
Variety Demand: 60% of shoppers say they’d buy more private label products if more options were available.
Sales Trends & Forecast
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Key Insights:
Sales have grown steadily from $45 billion in 2000 to an estimated $210 billion in 2024.
Forecasts suggest continued growth, potentially reaching $360 billion by 2034, driven by consumer demand for value, quality, and sustainability.
The below bar chart shows the top 10 private label food brands by sales in the last 12 months (2025):
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Highlights:
Walmart’s Great Value leads with an estimated $48 billion in sales.
Costco’s Kirkland Signature and Kroger’s Simple Truth follow with strong performances.
Newer brands like CVS’s Well Market and Amazon’s Happy Belly are gaining traction.
Conclusions:
The growth of supermarket private labels is a tactical move, with private label volumes at Kroger and Albertsons contributing 25–30% of the total volume in 2025, driven by consumers' needs for value and quality. The store brands, including Simple Truth and Private Selection, offer same quality as national brands at 15–30% less expense, drawing price-conscious shoppers in the era of inflation. Strategic marketing, high-value offers, and sustainability focus have increased the appeal of private brands, with 62% of consumers choosing them for greater value, NielsenIQ reports. Even so, supply chain constraints and competition from national brands require continuous innovation to keep momentum going. By tapping shopper loyalty and driving up categories, grocery retailers can further solidify private brands as a cornerstone of their market strategy. It's a win/win as private brands increase profits for the grocery companies, but they also, lower prices and make grocery shopping a better experience for most consumer. Nielsen data has shown that consumers are mostly happy with private brands.
Reference Links:
NIQ Global Outlook 2025 – Private Label & Brand Growth
Innova Market Insights – Global Private Label Trends
Accio – 2025 Private Label Grocery Trends
Statista - Private Label Market in the U.S. - Statistics & Facts
Keywords
private label food, 2025 grocery trends, retail brand growth, consumer behavior, food shopping habits, private label vs branded, sustainable food choices, value-driven shopping, Marketing, Consumer Insights
Hashtags
#PrivateLabel #GroceryTrends #RetailInnovation #FoodShopping #ConsumerInsights #SustainableChoices #BrandVsPrivateLabel #2025Trends #SmartShopping #RetailStrategy
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